Acceleration: Multidisciplinary Research Journal
Journal Title : ACCELERATION: Multidisciplinary Research Journal Initial : AMRJ Grade : (on progress) Frequency : 4 issues per year (March, June, September and December) DOI : 10.70210 Printed ISSN : 3026-0159 Online ISSN : 2986-9269 Publisher : PT Akselerasi Karya Mandiri Cit. Analysis : Google Scholar Indexing : Google Scholar, ICI Copernicus, Garuda, Dimension, Crossref, etc. Journal Sponsors and Partners:
WHY BACKRONYMS? INVESTIGATING STRATEGIC LANGUAGE PLAY IN @BIASALAHANAKMUDA
This study investigates the motives of using backronyms in the Indonesian Instagram discourse, focusing on the account @biasalahanakmuda, related to the backronyms’ communicative functions in social media interaction. The data consists of 137 backronymic items with 189 occurrences, collected from Instagram posts, captions, and stories posted between July 10, 2020 and April 27, 2026. The data were selected using purposive sampling based on three criteria: (1) the item is an existing lexical form or acronym-like expression, (2) a new invented expansion was assigned to it, and (3) the expansion resulted in a different meaning than the original form. This research employed a qualitative descriptive method supported by quantitative calculation. The analytical approach combined morphological analysis, especially Kridalaksana’s rules of acronym formation, with pragmatic and digital discourse analysis to examine how the backronyms are structurally formed and communicatively used in Instagram discourse. Each backronymic item was interpreted in relation to its original form, its invented expansion, its Instagram context, and its pragmatic function. Data validity was enhanced by contextual verification with the aid of screenshots, and systematic coding ensured the reliability of analysis. The results show that backronyms are used for four general reasons: entertainment, audience engagement and group intimacy, evaluation and criticism, and identity and stance marking. Findings suggest that backronyms are not merely playful wordplay, but flexible resources for interaction, evaluation, and self-positioning in digital discourse.
Copyright (c) 2026 Ririn Susetyaningsih, Suhandano https://creativecommons.org/licenses/by/4.0
ANALYSIS OF CODE-MIXING TYPES AND MOTIVATIONS ON @IDEXTRATIME TWITTER ACCOUNT (SOCIOLINGUISTIC APPROACH)
This study aims to examine the types and reasons for code mixing used in the @idextratime (Extra Time Indonesia) Twitter account. This research employs a descriptive qualitative approach within a case study design, focusing on a football-related social media account. Twitter was selected as the data source due to its high engagement in sports discourse and its tendency to encourage informal bilingual language use. The data consist of 50 utterances containing code-mixing elements, collected through documentation techniques in the form of screenshots. The data were analyzed using data reduction, classification, and interpretation based on Muysken’s (2000) framework of code-mixing types and Hoffman’s (1991) framework of code-mixing motivations. The findings reveal three types of code mixing: insertion (40 occurrences), alternation (3 occurrences), and congruent lexicalization (7 occurrences), with insertion as the dominant type. In terms of reasons, talking about a particular topic is the most frequent (24 occurrences), followed by real lexical need (13 occurrences). The findings indicate that code mixing is primarily used to facilitate effective communication in football discourse, where English terminology is widely recognized.
Fransiscus Xaverius Bintang Krisna Haryadi
Copyright (c) 2026 Arini Hidayah, Fransiscus Xaverius Bintang Krisna Haryadi https://creativecommons.org/licenses/by/4.0
MAKING MEANING THROUGH TEACHER TALK: LEXICAL RELATIONS IN VOCABULARY INSTRUCTION IN AN ESP SPEAKING CLASSROOM
Vocabulary mastery remains one of the most persistent challenges for EFL learners, particularly when closely related words carry different meanings across registers, a problem that intensifies in register-dense professional genres. This qualitative study aims to identify the types of lexical relations used by an English for Specific Purposes (ESP) speaking teacher while clarifying vocabulary for her students, and to describe the discourse strategies accompanying those clarifications. A case study design was employed, with the ESP teacher and her speaking class of undergraduate Law students preparing curriculum vitae (CV) and job-interview materials as the research subject. Data were collected through a 100-minute non-participant classroom observation, video recording, and a semi-structured interview, then analyzed using qualitative descriptive analysis. Consistent with this aim, the results show that the teacher's talk fully realized seven of the eight categories of lexical relations proposed by Yule (2020), namely synonymy, antonymy, hyponymy, prototype effects, polysemy, metonymy, and collocation, while the eighth category, homophones and homonyms, was only partially represented through two instances of homonymy, with no instances of homophones identified in the data. These relations were embedded within a recurring routine of elicitation, code-switching, contrastive restatement, and exemplification. These findings imply that a single, register-dense ESP topic can be strategically leveraged to teach a wide range of lexical relations. It is concluded that explicit, context-sensitive vocabulary clarification supports learners' precision of meaning in specialized professional communication.
Copyright (c) 2026 Novi Indriyani, Dian Agustina Purwanto Wakerkwa https://creativecommons.org/licenses/by/4.0
CONSTRUCTING URGENCY AND SCARCITY IN INDONESIAN SHOPEE FLASH SALE ADVERTISEMENTS: A PRAGMATIC ANALYSIS
This study examines the linguistic construction of urgency and scarcity in Shopee flash sale advertisements and their pragmatic functions in shaping consumer perception and decision-making. Using a qualitative descriptive design with a discourse-analytic approach, data were collected from 132 flash sale advertisements over a four-week period. The data were analysed through discourse analysis and pragmatics, focusing on speech acts and implicature. The findings identified 381 linguistic markers, comprising 214 urgency expressions and 167 scarcity expressions. Urgency was mainly expressed through time-bound markers and action prompts, while scarcity was conveyed through stock limitation and quantity indicators. Exclamatory forms, imperative sentences, elliptical phrases, and code-mixing were frequently used to strengthen persuasive effects. Additionally, 64% of the advertisements combined urgency and scarcity strategies, making this the dominant persuasive pattern. Pragmatically, these expressions functioned as indirect persuasive acts that created perceptions of limited time and availability, encouraging immediate consumer action. The study highlights how linguistic choices serve as effective persuasive tools in Indonesian digital marketing discourse.
Copyright (c) 2026 beta setiawati https://creativecommons.org/licenses/by/4.0